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The 5 Biggest Blogging Mistakes You’re Making and How to Fix Them
After training with one of the best bloggers on the internet I’m now feeling pretty great about helping you with yours, so let’s start with the five biggest mistakes I see beginning bloggers make and how to fix them so your blogs come alive and help you build your business and platform more quickly.
I started blogging for my business in 2008 without much help. I made all the stupid mistakes I’m about to share with you. I wish I’d had someone to tell me what to do back then. It’s actually more simple than you think, and once you start to get into the groove of a great blog, you’ll be able to whip one out in a matter of minutes and your clients will start calling you things like “expert” and “prolific.”
Here are five ways you’re killing your blog and what to do about that:
1. Your headline sucks.
What constitutes a sucky headline? It’s too clever, too long and makes me guess the subject. When I started to have my blogs accepted to bigger online sites the one thing that was happening consistently, before I knew the secrets, was they were changing my headlines. Man that pissed me off at first. But then I learned the whys and hows behind great headlines and everything fell into place. Create headlines that are clear, short and to the point of your topic. Don’t…