Referrals: 5 Questions to Help You Master the Art of Authentic Business Development
“To build your business, make sure you’re helping other people build theirs.”
I heard this from my badass business friend and mentor and I thought, I’ve done that forever, so why isn’t my business booming!?
I’ve been a pretty amazing connector all my life. I love putting two people together in terms of business, collaborations, or any kind of badassery like that.
It feels good to hook people up with prospective clients, especially when you hit that match made in heaven. That can be a game changer for people. I like to help people win like that.
The part I was missing was teaching other people how to talk about me in a way they could do that referral magic for me too. At first, I was confusing them. That didn’t go well.
Business development, specifically the referral aspect of it, has three really important parts:
1) Get to know people well enough that you can make a badass referral for them.
2) Teach people the exact right way to talk about you, so they can do the same for you.
3) Reach out on a regular basis so that you can grow your relationships to the point of being able to make great referrals.
In the past, I never felt really comfortable referring someone unless I had experienced their services directly. I want my referrals to be genuine. I want to be able to rave about someone and have that come from an authentic place; to really be able to express the enthusiasm.
I realized though, that I could not hire everyone. And there were instances where I was getting to know someone and their service, and really feeling a great connection. I wanted to refer them to the people I knew. And that felt okay. I was reaching out, and getting to know them; their personality, work ethic, services, skills, etc…to the point I would genuinely refer them.
I started to do that more and more. It was the development of those relationships that helped me. The other cool thing that happened was that person was getting to know me as well. And when they thought about someone who wanted to write their blogs or their book, they immediate thought of me, and referred, whether or not they had been my client. The more we got to know each other, ask great questions, and build that know, love and trust, the more fun it was.
“Referrals are all about building champions in your life and business who want to open doors and make introductions for you. If you focus on helping people meet who they want to meet, they’ll open all the doors for you.”
Donnie Boivin, Founder of Success Champions
Here are 5 questions to ask yourself to help you get going with authentic business development:
1. Are you reaching out and getting to know people on a regular basis?
2. Are you engaging in groups to the point you’re actually getting to know, like and trust people?
3. Are you helping those people know exactly what you do, and how to talk about you?
4. Are you being the face of your company in those interactions, so that people get to know your brand?
5. Are you making authentic, enthusiastic referrals for the people you meet?
If you’re craving a community where you can learn about business development in a low-stress, high vibe way, Your High Vibe Business Mastermind is a place to do it. With over 50 entrepreneur members, you’ll have a great start for your reach outs. And with weekly group coaching, quarterly training, and regular networking opportunities, you’ll start to see the magic of building your business more quickly than you realize. You can find out more about Your High Vibe Business Mastermind on Facebook HERE.
Laura Di Franco is the owner of Brave Healer Productions where she’ll help you share your story, build your business and change the world. With three decades of expertise in holistic physical therapy, a third-degree black belt and eight books, she has a clear preference for being badass but she’s also the champion of entrepreneurs who want to grow their health-based practices. Her writing workshops, business strategy sessions, and online writing club are just some of the ways she helps talented professionals maximize their professional impact. www.BraveHealer.com