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Referrals: 5 Questions to Help You Master the Art of Authentic Business Development
“To build your business, make sure you’re helping other people build theirs.”
I heard this from my badass business friend and mentor and I thought, I’ve done that forever, so why isn’t my business booming!?
I’ve been a pretty amazing connector all my life. I love putting two people together in terms of business, collaborations, or any kind of badassery like that.
It feels good to hook people up with prospective clients, especially when you hit that match made in heaven. That can be a game changer for people. I like to help people win like that.
The part I was missing was teaching other people how to talk about me in a way they could do that referral magic for me too. At first, I was confusing them. That didn’t go well.
Business development, specifically the referral aspect of it, has three really important parts:
1) Get to know people well enough that you can make a badass referral for them.
2) Teach people the exact right way to talk about you, so they can do the same for you.
3) Reach out on a regular basis so that you can grow your relationships to the point of being able to make great referrals.
