Whether you’re just starting to think about your new business or a few years into it, learning how to take advantage of your niche will greatly improve your chances of success.
There are two ways to think about niching. One is by picking a lane in your business and sticking to that zone of excellence. And the other is making sure you understand the niche of your ideal client, down to what flavor ice cream she likes.
As soon as I had clarity on these two things everything changed for the better. Not only did I enjoy more clients, but I had more energy, because being all over the place with your niche is exhausting, causing undue stress, and a lack of business development success. The energy becomes desperate and lacking and if you understand the Law of Attraction, that’s exactly the energy you don’t want when it comes to you and your badass business.
How do we get get the clarity with our niche? By understanding what we love, who we really want to serve, and what our bigger vision is for the business.
Embracing a bigger vision
If your vision isn’t big and your why behind it even bigger, get ready to burn yourself out never quite getting to the place you’re dreaming of. Small thinkers are going to create small goals and make small achievements. Nothing wrong with…
