Photo by Greg Waskovich • Simpsonville/USA

Niching; The Biggest Secret to Business Success

Whether you’re just starting to think about your new business or a few years into it, learning how to take advantage of your niche will greatly improve your chances of success.

There are two ways to think about niching. One is by picking a lane in your business and sticking to that zone of excellence. And the other is making sure you understand the niche of your ideal client, down…