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Business Development: 10 Strategic Ways to Talk About What You Do (So People Can Refer to You Faster!)

Laura Di Franco, MPT
7 min readNov 6, 2021

Explaining what you do or what you need in a way the person you’re talking to thinks of someone they can introduce you to is a skill worth mastering in the business development game.

It’s also key in terms of understanding other people’s businesses, so that you can refer to them.

This requires you have a handle on who your ideal client is, what you do, what problems you solve, and exactly how you solve them.

You have to be able to articulate these things in a clear, passionate way, not only to motivate others to want to help you build your business, but so that they actually can. People want to help you. You must help them help you!

You’ll also want the answers to these questions so you can get super clear about what other people need to grow their business. This list might be more important as it relates to the information you need about others! Don’t forget that part! It’s CRUCIAL.

The following fill-in-the-blank statements will be great information for you to practice sharing and for you to gather about your referral partners.

Get out your notebook and write the answers down! Practice sharing them in your conversations and practice asking the same questions of the people you’re having conversations with!

Here are 10 ways to talk about what you do, and 10 things you’ll want to know about others’ businesses so you can receive and give the best referrals faster!


  1. The big vision for my company is _____.

Donnie Boivin the founder of Success Champions Networking once said, “Your vision has to be big enough that other people want to help you achieve it.” I loved that. Can you state your big vision in a way that motivates people to want to make introductions and referrals?

Flip this to a question for your conversations: What is your vision for this company?


  1. I’m an expert at _____.

Steve Harrison did an exercise with us in his Quantum Leap coaching program that blew me away. Stepping up…

Laura Di Franco, MPT

Your words will change the world when you’re brave enough to share them!