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Business Development: 10 Strategic Ways to Talk About What You Do (So People Can Refer to You Faster!)
Explaining what you do or what you need in a way the person you’re talking to thinks of someone they can introduce you to is a skill worth mastering in the business development game.
It’s also key in terms of understanding other people’s businesses, so that you can refer to them.
This requires you have a handle on who your ideal client is, what you do, what problems you solve, and exactly how you solve them.
You have to be able to articulate these things in a clear, passionate way, not only to motivate others to want to help you build your business, but so that they actually can. People want to help you. You must help them help you!
You’ll also want the answers to these questions so you can get super clear about what other people need to grow their business. This list might be more important as it relates to the information you need about others! Don’t forget that part! It’s CRUCIAL.
The following fill-in-the-blank statements will be great information for you to practice sharing and for you to gather about your referral partners.
Get out your notebook and write the answers down! Practice sharing them in your conversations and practice asking the…
