I self-published my first book with Balboa Press in 2012.
I didn’t know much about books, or publishing back then.
The bright light of Hay House blinded me and I read that little fine print line on the Balboa sales page that said, “If you publish with us, Hay House may just give you a lookie-loo.”
I hung onto that hope. For a long time.
I had no idea what kind of platform I needed for a traditional publisher like Hay House to truly take a lookie-loo at me or my book.
I had nowhere near the numbers I needed.
When I paid a few bucks and showed up in New York to the Hay House Writer’s Conference, I was excited. Those bucks gave me an entry into their contest — to win a publishing contract with Hay House.
I was convinced I had a chance.
I had no chance. I had no platform. I had no idea of who my ideal reader was either.
Things are a little different now. The things I’ve learned (the hard way) have helped me give people some knowledge and shortcuts I didn’t have back when those bright lights shined in my face.
I truly wish I knew more about business development that fall in NYC. I would have leveraged it there and made some relationships.
Oh wait, I actually did that. But not in a traditional way. I walked away with an invitation to submit an article for a digital magazine from a Hay House-endorsed entrepreneur.
Big win actually…
…because that beautiful human ended up being an authentic badass; someone truly wanting to help others. I’m still grateful to her for giving me a chance.
So, not all was lost on my journey, is my point. And…
If you’re a healer, and your journey is leading you to that same bright light of Balboa, I’d like you to pay attention to the list of questions I’m about to drop on you to help you understand what you’re paying for.
Here are 10 things I wish I’d known before I signed on that dotted line:
- Hiring independent cover design experts will be a better bet for your book’s success.
- Hiring independent editors will also be a better bet for your book’s success.
- If your book’s publisher isn’t into the true vibe of your book, it’s not going to turn out to be what you hoped for. Find those people who get it.
- Writing a book is a healing journey for the author. If your publisher understands that you will have an amazing experience.
- Your book will be more successful if you truly understand your ideal reader. If your publisher understands that, they will help you have a successful book launch.
- You get what you pay for. Know what you’re paying for before you whip out your credit card.
- Big companies are a business before anything else, and customer service varies. Pay attention to the kind of customer service you receive on day one. Don’t dismiss it.
- Big companies have a higher turnover of employees. Pay attention if your project is shuffled between too many different people. Understanding that going in is even better.
- Having your book is cool, but having a successful launch strategy is awesome. If a company takes on your book, ask about how they will promote it. Understand that in detail.
- No matter who publishes your book, you are ultimately responsible for promoting and marketing it for the rest of your life. Yes, until you die. Understand that going in and ask a lot of questions if you’re purchasing “marketing” from a big company. Know what exactly they will be doing for you and then pay attention to how that goes down.
Bonus tip: You needed an email list yesterday and you’ll always be building your platform. Get over any resistance you have and sign up for an email service now.
This past summer I decided to take my book back and I cancelled my Balboa contract. I re-published my book, a new edition, under my own publishing company, Brave Healer Productions. I hired an amazing cover designer and gathered a badass launch team.
My updated book, the first book I’d ever written, my baby, hit Amazon Best Seller status (not as hard as you might think) immediately. Balboa left me lost, not really knowing what I didn’t know, in terms of launching and Amazon.
There was/is so much to learn.
I have no regrets looking back on all the experiences.
I love teaching those tricks, tools, and knowledge now. It’s exciting what we can do with our books these days and who we can reach with them!
Your words will change the world when you’re brave enough to share them!
If you’re a practitioner or healer ready to write brave words and get them out into the world in a bigger way, in a way that your ideal readers and clients really get what you do and are inspired to work with you, then you’ve come upon this blog for a reason.
No problem. (Okay, maybe it’s a little bit of a problem) But don’t worry, because part of doing this is learning what to do about that.
Let’s do this together. The right way. The way that helps you feel good, authentic and brave.
Your story matters.
And there’s someone waiting for you to share it.
And please, join me in the comments with any questions about the tips above!
Brave Healer Productions publishing services, owned by CEO, Laura Di Franco, MPT, has a mission to change the world with your brave words and message. We’ll honor the healing process as you move through the steps and strategy, and we’ll make sure you get the support you need when you have those moments of panic.
The fear of not-good-enough is boring to us. Because we know your book will change, or even save someone’s life. We’re invested in you, your book, and the successful process of sharing your message in a bigger way.
You’ll learn the ins and outs of publishing, launching and promoting, as well as strategies for platform and business building. We know that your non-fiction signature book is a powerful gateway for future clients and the evolution of your business. We’re going to make sure it’s phenomenal and that you have an exceptional experience from start to finish. www.BraveHealer.com
Schedule your free consult today by clicking HERE!